Marchetti is a fourth-generation, family-run olive oil producer outside Florence that had sold almost exclusively through regional markets and a handful of long-standing restaurant relationships for decades. As the family prepared to bring the oil to specialty grocers in Germany and France for the first time, the packaging and brand felt distinctly local in a way that wouldn't travel, built for customers who already knew the family name rather than shoppers encountering it cold on a shelf abroad. Tangente redesigned the brand identity and packaging system and built the marketing campaign for the export launch, giving Marchetti a way to introduce four generations of the family's work to a market that had never heard of it.
