Orbis is a logistics software company in Amsterdam that helps mid-sized e-commerce businesses manage fulfilment across multiple warehouses. Founded by two engineers, it had grown to twelve clients over three years but kept losing larger prospects who evaluated the product seriously and then chose an established competitor instead. The brand and website read like an early-stage startup that hadn't figured itself out, undermining a product that was genuinely ready for bigger buyers. Tangente rebuilt the brand identity and website to close the gap between what Orbis could actually do and how enterprise buyers perceived it during evaluation.
