Nōva is a fitness and recovery studio in Berlin combining small-group training, infrared sauna, and sports therapy under one roof, positioned between a standard gym and a medical wellness clinic. After two years operating near capacity, the founders identified a second location in a different district as the next step, but the studio's brand and online presence had been built informally and wouldn't carry the same credibility into a neighbourhood without existing word of mouth. Tangente rebuilt the brand system, website, and launch marketing so Nōva could open its second location with the same trust it had spent two years earning in its first.
