Maison Farel produces limited-run furniture for residential interiors and hotel projects from its Paris showroom, sold mainly through a network of interior designers. Four years in, the studio's website no longer reflected the quality of the work, and its Instagram presence, while active, lacked any real strategy. When the studio began pursuing a hotel contract that required a credible digital presence just to be considered, the gap between the work and the website stopped being cosmetic. Tangente rebuilt the website around the studio's craftsmanship and developed a content strategy that positioned Maison Farel to reach commercial clients it hadn't been able to access before.
